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Course 03 · NTW 2026

Design Thinking

For Better Event Experiences

Understand attendee needs, map event journeys, and generate better ideas using design thinking tools built for real-world event challenges.

📅 1 Sep 2026 (Tue)🕒 4 HoursHRD Corp Accredited
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Design Thinking
Overview

Summary of the Course

Design Thinking for Better Event Experiences is a practical workshop that introduces participants to a human-centred approach for planning and improving events.

The course helps participants better understand attendees' needs, expectations and pain points. It then guides them through the process of generating creative ideas, mapping the event journey and developing practical improvements to important event touchpoints.

The workshop is designed to help participants create events that are more relevant, engaging and memorable.

Details

Programme Format

Standalone, face-to-face, 4-hour physical workshop. No previous knowledge of design thinking required.

  • ▸Introduces the basic design-thinking process and demonstrates how it can be applied to events.
  • ▸Explore attendee needs, create simple personas, map the event journey and identify areas for improvement.
  • ▸Generate ideas and develop a simple prototype for an improved event experience or touchpoint.
Who Should Attend

Target Audience

✓Event planners and coordinators
✓Conference and exhibition organisers
✓Marketing and communications teams
✓Programme and content teams
✓Training providers
✓Association and membership organisation staff
✓Customer experience personnel
✓Anyone involved in designing event experiences
Course Content

Topics Covered

1Introduction to design thinking
2Applying design thinking to events
3Understanding attendees and stakeholders
4Identifying attendee needs and expectations
5Creating simple attendee personas
6Mapping the event journey
7Identifying pain points and moments that matter
8Generating creative event ideas
9Developing a simple prototype
Learning Outcomes

By the end, you'll be able to

  • ★Explain the basic principles of design thinking
  • ★Identify attendee needs, expectations and pain points
  • ★Create a simple attendee persona
  • ★Map an event participant journey
  • ★Generate creative and practical event solutions
  • ★Develop a basic prototype for an improved event experience
  • ★Improve selected event touchpoints using a human-centred approach
Delivery

Method of Delivery

Face-to-face, interactive and practical learning approach. You'll learn through:

Trainer-led knowledge sharingGroup discussionsEmpathy and persona exercisesEvent journey-mapping activitiesCreative ideation techniquesPrototyping exercisesGroup presentations and feedbackReflection and action planning
Hands-on Activity

Participants will work in teams to redesign an event touchpoint or participant experience.

Shum FP
Facilitator

Shum FP

Founder of EventsMastery, experienced Event Manager, Learning Facilitator and HRD Corp Accredited Trainer with extensive experience in corporate events, conferences, exhibitions, roadshows and training programmes.

Ready to join Course 03?

Free registration through the National Training Week portal.

Register FREE on NTW website →
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